The Toronto Maple Leafs unveiled the logo they will wear during the 2016-17 season on Tuesday night.
The new logo, which was unveiled on Tuesday’s episode of ‘The Leaf: Blueprint’, was inspired by the classic Maple Leaf worn by the team from the 1940’s to the 1960’s, regarded by many as the most iconic and popular logo in team history.
— Toronto Maple Leafs (@MapleLeafs) February 3, 2016
“As an organization, we wanted to get back to our roots, when Conn Smythe first changed the team logo to the Maple Leaf in 1927,” said Leafs president Brendan Shanahan in a statement. “Inspired by the badge that he and his fellow Canadian soldiers wore during World War I, Smythe wanted his team to wear the badge with ‘honour, pride and courage. This is our goal for the next chapter in Leafs history.
“We are committed to restoring the Toronto Maple Leafs to a proud and prominent place and this classic logo will connect the team’s championship legacy with an exciting and proud future for our players, our city and for our fans.”
The new Maple Leaf has 31 points, a nod to the year 1931 and a defining moment in team history with the opening of Maple Leaf Gardens. The new logo maintains a strong connection to the classic Leafs logo of the past while offering a fresh take on it for the future.
“You don't want to change it too much,” Leafs center Nazem Kadri told TSN. “I don't think they've really tweaked it a whole lot, but there's something about tradition in the Maple Leafs organization. Obviously it's a new look for us, but I think they're kind of bringing the past into the present and I like it.”
The new badge contains a total of 17 veins, representing the year the franchise was founded (1917), and includes 13 veins at the top of the crest to commemorate the club’s Stanley Cup Championships.
As a lifelong Leafs fan I am loving that new logo! It's an honor and privilege to wear the Maple Leaf every day. #TMLtalk
— Frank Corrado (@frankcorrado22) February 3, 2016
The Toronto Marlies will also adopt the Maple Leafs’ new mark which will incorporate the historic Marlies crown into the logo.
The jersey the Leafs will wear for the 2016-17 is expected to be unveiled at the 2016 NHL draft.